Chinese New Year is just around the corner. Music, merchandise and other CNY paraphernalia abound to help Chinese folks in celebrating the beginning of another lunar year, the Year of the Sheep.
On my regular commute on the MRT, I happened to read Yeo’s CNY ads. I am 1/8 Chinese but do not really know much about the Chinese culture. So, I thought it would be wise to feature these informative transit ads on DDoA so I could do further research and learn more about this part of my heritage.
We start with “All I Need To Know About CNY
I Learned from a Transit Ad”
1 of 8
Dose #36: New Year Couplets
Spotted at: YEO’s Transit Ads, MRT Stations across Singapore
What I Learned About CNY: “New Year couplets printed in gold letters on bright red paper are decorated on the main door and across the household. Auspicious greeting couplets express a prosperous and magnificent year ahead.” -YEO’s poster
Note: The 15 day Chinese New Year celebration period is also known as the Spring Festival.
A Little About Chinese couplets:
Info from Wikipedia
In Chinese poetry, a couplet ( duìlián)
Read more info about the CNY/Spring Couplets on chinatourguide.net and jiangxi
Here are some examples of chun lian with their English translation
Info & Image from uuciteacher
Here are some images of Chun lian or New Year/Spring couplets:
An old calligraphy painting depicting the writing of couplets
Image via chinapage.com
Store display of spring Couplets
Image from jiangxi
Photo of a family in rural China hanging their couplets as a team!
“Couplets displayed as part of the Chinese New Year festival, on the first morning of the New Year, are called chunlian. These are usually purchased at a market a few days before and glued to the doorframe. During the Spring Festival of every year, all families in both urban and rural areas traditionally handpick a pair of Spring Festival couplets to paste on the door, adding some joyous atmosphere to the festival.” – Image from jiangxi
Wingngai Shop at Tanglin Mall, Singapore.
The store owner was kind enough to tell me that the right banner says GOOD LUCK
and the left one says something about PROSPERITY.
Watch this BON TV video to learn more about the history of the Chunlian or spring couplets
So do…ponder on the value of making or doing something together as a family, as a team. To the Chinese- even something as simple as gluing the chunlian couplets and delighting in the poetic message it carries makes for a great bonding moment – creating a collective memory to cherish for years and years to come.
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