Briefs on Bottled Water (2) – Think Outside the Bottle
We continue with our feature “Briefs on Bottled Water”. Today, we look into the very successful campaign against bottled water called “Think Outside the Bottle”.
Think Outside the Bottle
A Campaign initiated by Corporate Accountability International
Think Outside the Bottle is a national action and education campaign in the USA that:
- Challenges the marketing muscle of bottled-water corporations
- Works with communities across the country to opt for tap over bottled water
Since 2006, we have asked public officials, faith groups, restaurants, celebrities, campuses and individuals to Think Outside the Bottle. And they have!
See communities and organizations that Think Outside the Bottle.
We’ve Shifted the Public Climate
We work closely with allied groups like Story of Stuff Project, Environmental Working Group, Food and Water Watch and the Polaris Institute, to help expose the truth behind the commodification of our most essential resource.
A few of our victories so far:
- Forty percent of people have switched from bottled to tap water.
- 27 colleges and university campuses have cut spending on bottled water.
- 6 states have begun phasing-out purchases of bottled water with taxpayer dollars.
- The U.S. Conference of Mayors, representing more than 1,200 cities, has resolved to encourage cities to phase-out city spending on bottled water.
- Communities from Wacissa, Fla. to McCloud, Calif. have blocked Nestlé from bottling their water sources.
We’ve Changed the Industry
By changing the public climate, we’ve impacted the bottled-water industry. After years of rising sales, the bottled-water market has now stagnated.
We call on Nestlé, Coca-Cola and Pepsi to:
- Reveal the sites and sources of the water used for bottling
- Publicly report breaches in water quality, comparable to reports provided by public water systems
- Stop threatening local control of water when siting and operating bottling plants
DAILY DOSE OF ART 
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