Briefs on Bottled Water (3) – Anti-Bottled Water ADS
We continue with “Briefs on Bottled Water”. Today I bring you Anti-bottled Water Ads that are making people rethink bottled water purchase and consumption…
The Tappening Campaign
The Tappening campaign was founded in 2008 by two twenty-five year old marketing veterans Eric Yaverbaum and Mark DiMassimo. The goal? To make it easy and cool to choose tap water over bottled water.
After seeing the documentary Garbarge!The Revolution Starts at Home, the two activists/entrepreneurs used their marketing know-how to start the company and launch the “drinking problem” ad campaign during the presidential elections of 2008.
The campaign proved successful. Obama signed Tappening’s tap water pledge and the company was able to follow up with this ad: Check out ad on Beyond the Bottle
Here are some more more ads from
the TAPPENING TAP Water Campaign: