New Directions in DENIM 2: The Denim SPA
Welcome to Day 2 of New Directions in Denim here on DDOA. Today, I bring you a very curious development in Denim Fashion and Technology… The DENIM SPA by Wrangler.
Ever wonder how the tough-rugged image of jeans and the relaxing-rejuvenating image of a spa could blend harmoniously in the fibers of denim? I myself was wondering too.. Well here’s what Wrangler promises..these jeans will moisturise your legs while you wear them…now that my friends is NEWS!!!!
On the WRANGLER website they ask:
What would your legs prefer?
This jean is treated with the unique moisturising formula-Skintex® which reduces the appearance of cellulite. The Skintex® formula is a blend of ingredients including sea kelp, caffeine and retinol, micro-encapsulated deep in the fibres of your jeans. These capsules burst under the friction of wear, delivering their goodness direct to your skin.
The natural goodness of Olive Extract or Aloe Vera will moisturise your legs as you wear your jeans. The benefits of this denim finish are enhanced with a feminine floral fragrance.
All I can say is WWTTON!
What Will They Think Of Next?