Dose #41 – Ang Pow
Today, we look into the CNY tradition of giving Ang Pow (or the red money envelope)…
We continue with All I Need To Know About CNY
I Learned from a Transit Ad
6 of 8
Dose #41: Ang Pow
Spotted at: YEO’s Transit Ads, MRT stations across Singapore
What I Learned About CNY: ” Members of the family who are married give red packets containing cash known as angpow to junior members of the family – mostly children and teenagers, as a form of blessing and to suppress the aging and challenges associated with the coming year .” -YEO’s poster
Here are some Ang Pow (CNY red packets) on display at a Chinatown shop, Singapore
Below is a pastel collection of Ang Pow, given out this year at Fair Price supermarkets. Is this a sign that the Chinese are getting more open now? Happiness and luck do not come dressed only in red????
My favourite Ang Pow so far – from Nando’s and it comes with instructions on How to Share the Prosperity
Read more about the red packet CNY tradition on cultural-china
Here is some info from a survey on TNS about how much money is allocated for the Ang Pow each year in Singapore alone…
Here’s a moving video about CNY : ” The Most Unexpected Ang Pow”
Read this article about Cadbury’s CNY marketing strategy on marketing-interactive
So do…remember to share whatever way you can. But sharing doesn’t always have to be in the form of cash. There are many ways we can share and show we care and not just on New Year’s but everyday…
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